Carolina Robertson

About

I'm Carolina, a Lead Innovation Consultant at SAP AppHaus in Palo Alto, where I lead generative AI co-innovation projects with SAP customers.

I created SAP's Generative AI Explore Workshop format and have run it with leaders from Google, Apple, Microsoft, Intel and Petrobras, training more than 100 people along the way.

I trained in industrial design in Rio de Janeiro and in human-centered design at the Bauhaus in Dessau. For more than fifteen years I've been turning research into products people actually use, from public-sector data tools to enterprise AI.

Practice

  • UX strategy & design leadership
  • Human-centered design
  • Design thinking workshops
  • User research
  • Prototyping

Focus

  • Generative AI & AI agents
  • Enterprise software
  • Service design
  • Data visualization

Tools

  • Figma, SAP Build
  • SAP Fiori design system
  • Mural, Jira
  • Claude Code

Selected work

3 case studies
01 AMD AI Supply Chain Troubleshooter 20 → 2 min 02 Cirque du Soleil Invoice Assistant powered by AI 48 h → 1 h 03 Top US MBA School of Management Course Advisor GenAI concept

AI Supply Chain Troubleshooter

Client
AMD, with Deloitte
Role
Lead Strategist & Designer
Platform
SAP Business Technology Platform, SAP S/4HANA
Method
SAP AppHaus GenAI Explore Workshop, Human-Centered Approach to Innovation
Recognition
Featured in the World Economic Forum report AI in Action, Case Study 9Read the report ↗

The challenge

How might we use generative AI to find the causes of sales order commit issues and take corrective action, so specialists work faster and customers stay satisfied?

When a sales order drifted from the ship date promised to the customer, AMD's supply chain specialists had to find out why. Each request meant working through 14 manual checks in SAP S/4HANA, and the team received hundreds of these requests every week.

What we found

Discovery sessions with specialists pointed to two root problems: no contextualized insights, since the system gave no reason when an order wasn't committed, and time-consuming manual checks across allocation, supply, order and availability data.

The solution

A conversational troubleshooter built on SAP BTP. A specialist types a sales order number in plain language and the assistant runs the checks, shows each result with its reasoning, and answers follow-up questions. Results can be turned into a customer email.

"We must uncover the root cause of why sales orders were not committed as expected. The system behaves like a black box, leaving us in the unknown."Supply chain specialist, discovery research
"We receive hundreds of weekly requests from over a hundred users, but due to bandwidth limitations, we lack the manpower to handle them all effectively."Supply chain specialist, discovery research
Phase 1

Explore

  • Identified 3 high-value use cases
  • Picked the front-runner
  • AMD and SAP executive sponsorship
Phase 2

Discover

  • End-user discovery sessions
  • Persona
  • As-is journey and pain points
  • To-be journey
Phase 3

Design

  • Design prototype
  • Technical prototype
  • Feedback sessions with business and IT
Phase 4

Deliver

  • Productive pilot
Phase 5

Run & Scale

  • Scaled solution with additional request types
As-is vs. new flowPer request
As-is
Allocation
  1. Wildcard record
  2. Available allocation is zero
  3. Negative allocation
  4. Misalignment on order
  5. CAPA constraining
Supply
  1. No or limited supply
  2. ABC disabled on order
  3. Supply at excluded area
  4. Order at excluded location
  5. Segment check
Order
  1. Header-level delivery block
  2. Partial delivery prevents ABC
  3. Fixed date/quantity enabled
Availability
  1. ATP not applied
20 min14 manual checks
With GenAI
Enter a prompt · 1 min→AI runs all 14 checks · <1 min→Issues identified
2 minper request
AMD aATP user experience journey map for transparency on sales order fulfillment, with lanes for mindset, actions, pain points and touchpoints
User experience journey map: transparency on sales order fulfillment, from mindset and actions to pain points and touchpoints
Supply Chain Troubleshooter query details showing each check, its result and reasoningOpen clickable prototype →
Clickable prototype: follow Syd as he finds why a sales order has no confirmed quantity
90%

Less time and cost spent on root cause analysis

10×

More efficient process, from 20 to 2 minutes per request

120h/mo

Estimated time saved, at 100 requests a week

02 · Cirque du SoleilBack to work ↑

A high-flying invoice assistant powered by AI

Client
Cirque du Soleil Entertainment Group
Role
Strategist & Designer
Method
Human-Centered Design AI workshops
Users
Accounts Payable specialists
Live since
February 2025, about 200 emails a day

The challenge

Cirque du Soleil processes 70,000 invoices a year, and about 40% of the inquiries reaching Accounts Payable ask the same thing: "What is the status of my invoice?"

Each inquiry meant an AP specialist had to search for the invoice by hand and write a reply. Inquiries arrived in French, English and many other languages, so specialists also needed translation to understand each request and to reply in French and English.

The process

We ran Human-Centered Design AI workshops with the AP team to find which parts of their work AI could take on: reviewing emails, translating, investigating invoice status and drafting replies. The specialist stays in control and reviews every response before it goes out.

The outcome

Urgent and sensitive emails are now identified and handled within the hour, skipping the usual 48-hour delay for spotting urgency, escalating and processing. Other requests get answered more than 25% faster, and the AP team's backlog dropped by 25%.

  1. TranslateInto English or French, the team's working languages
  2. PrioritizeCategory, summary, urgency and sentiment
  3. ExtractInvoice numbers, even from attachments and tables
  4. Look upInvoice and payment status in SAP S/4HANA
  5. DraftA reply informed by similar past answers
  6. Translate backInto the sender's own language
Invoice Assistant showing a vendor request, its invoice status and an AI-drafted replyOpen clickable prototype →
Clickable prototype: triage vendor requests, check invoice status and send a translated reply
97%

Improvement in handling urgent or sensitive requests

25%+

Faster responses to non-priority requests

25%

Smaller request backlog for AP specialists

"GenAI makes us more efficient and consistent. It helps us focus on our customers, gives us more complete responses to invoice emails, and cuts down on back-and-forth with clients."Team Lead, Accounts Payable
03 · Top US MBA School of ManagementBack to work ↑

Course Advisor

Client
Top US MBA School of Management
Role
Lead Strategist & Designer
Platform
SAP Business Technology Platform
Method
SAP Human-Centered Approach to Innovation
Users
Program Advisors

The challenge

How might we help the school's Program Advisors see each student as a whole, more efficiently, and make intentional course recommendations based on insights drawn from the school's data?

The process

Following SAP's Human-Centered Approach to Innovation, I began with the advisors themselves: how they gathered student information today and what they needed to recommend courses with confidence.

The concept was designed on SAP Business Technology Platform, bringing student information together in one place and pairing it with intelligent insights.

Discovery artifacts

The research behind the concept: who we spoke to, what we learned, and the principles that shaped the design. Use the arrows or your keyboard to move through the slides.

Top US MBA School of Management × SAP AppHausDiscovery phase

Understanding advisors before designing for them

Before any screens, we spent the Discovery phase with the people who guide MBA students through course choices, to learn how advising works today and where it breaks down.

17participants interviewed
16+hours of interviews
3student archetypes, 1 persona, 1 journey map
4design principles
1 / 11

The outcome

The original prototype used machine learning: advisors tuned results with a conservative-to-experimental slider and attribute boosts, and explored course clusters built from historical data. I reimagined it with generative AI. The advisor gets a plain-language brief of each student, asks for recommendations that explain themselves in terms of the student's own goals, refines them in conversation, and prepares the meeting and follow-up in the same place.

Course Advisor showing Sylvia Sylvester's profile and the advising assistant recommending coursesOpen clickable prototype →
Clickable prototype: a generative AI advising assistant that briefs, recommends, refines and follows up
More work
  • National Hockey LeagueVenue Metrics. An end-to-end cloud platform for venue data, featured in Forbes. Learn more ↗
  • SAPVaccine Collaboration Hub. Nominated for the UX Design Awards, 2021. Learn more ↗
  • German Environmental AgencyIndustry pollution transparency tool. A searchable map of pollution data from more than 5,000 industrial sites, designed for a public audience of 80 million.
  • LufthansaInnovation Accelerator. Facilitated 10+ design thinking workshops and built 20+ prototypes to validate employee-led concepts.
  • FGV OnlineDistance learning platform. Flows and interactions for a platform serving 2 million students.

Experience

  1. 2022 – nowLead Innovation ConsultantSAP Labs · Innovation Experience Services, Palo Alto. Leads GenAI co-innovation projects and a small team of designers.
  2. 2020 – 2022Senior User Experience DesignerSAP Labs · SAP AppHaus, Palo Alto
  3. 2019 – 2020Interaction DesignerDaylight Design, San Francisco
  4. 2017 – 2018User Experience DesignerSAP SE, Walldorf and Berlin · S/4HANA and Innovation Center Network
  5. 2010 – 2018Human-Centered Design ConsultantIndependent, Berlin

Education

  • 2025 – 2027LEAD Leadership Program, Stanford Graduate School of Business
  • MAIntegrated Design, Anhalt University of Applied Sciences, Bauhaus Dessau
  • BAIndustrial Design, Federal University of Rio de Janeiro

Recognition & community

  • 2022SAP Heroes, one of 50 employees recognized for contributions to local communities
  • Since 2022Leader, SAP Sustainability @ Silicon Valley employee group
  • 2021 – 2022Sustainability Advisory Board, San José State University

Contact

Let's talk about your next AI product.